American singer and businesswoman; Jennifer Lopez, has revealed that her footwear line will be launched on March 9 as she is now fully into the Business Of Fashion.
The Singer and actress, have been mostly influenced by three cities in which she calls home, New York, Los Angeles, and Miami so she has teamed up with DSW to create a fashion collection inspired by these cities, that will debut with footwear in March.
‘I’m so excited to announce the launch of JLO JENNIFER LOPEZ, my new footwear collection designed by me and sold only at @DSW,’ her note began.
“Since the beginning of my career, I’ve wanted to do it all – music, movies, and fashion. There are so many facets to my career, and that’s what I wanted to bring to my collection with DSW. This collection represents three cities that have become such an important part of who I am: New York, Los Angeles, and Miami,” Lopez said in a press release.
Speaking on the inspiration behind the collections, she said “we’re bringing the downtown street style that represents New York, some Old Hollywood glamour, and a vibrancy that’s representative of Miami. With this collection, it’s my hope that people can find and represent multiple sides of themselves, all while remaining true to their most authentic self. We girls really can do it all!”
This isn’t Lopez’s first fashion brand. She had two clothing and accessory lines called J.Lo by Jennifer Lopez and Sweetface in the early 2000s.
The line includes boots, sneakers, and stilettos heels. She also said that she will be coming out with handbags too.
So, go get your wallets ready, as J.Lo’s shoes will be out in a few weeks.